A sweeping view of a misty valley surrounded by rugged mountains under a blue and light purple sky.

The Art and Science of
Human Experience

The Art and Science of
Human Experience

Pioneering a new category of investigational immersive experiences at the intersection of art, neuroscience, and adaptive technology.

Pioneering a new category of investigational immersive experiences at the intersection of art, neuroscience, and adaptive technology.

A sweeping view of a misty valley surrounded by rugged mountains under a blue and light purple sky.

The Art and Science of
Human Experience

Pioneering a new category of investigational immersive experiences at the intersection of art, neuroscience, and adaptive technology.

A new category of immersive experiences. Built by artists. Informed by research. Designed for the future of human experience.

two people holding hands
Two people holdong hands at a table

Human experience is shaped by attention, presence, and emotion.

Yet, we understand surprisingly little about how to influence them at their moment of greatest need.

Immersive art

has been shown across decades of research to shift attention, alter perception of time, and engage the brain's networks for emotion and reward. Yet the field has lacked the tools to study these effects rigorously, deliver them consistently, or adapt them to the individual in real time.

altRadar exists

to investigate this space. We are building an investigational platform that combines immersive art, neuroscience, and adaptive technology — and conducting research to understand how immersive experience can be measured, personalized, and studied at scale.

We believe

this is one of the most important and underexplored research frontiers in human experience, and we are pursuing it with scientific rigor, artistic depth, and the long-term ambition of contributing meaningful evidence to the field.

Two people holdong hands at a table

Human experience is shaped by attention, presence, and emotion.

Yet, we understand surprisingly little about how to influence them at their moment of greatest need.

Immersive art

has been shown across decades of research to shift attention, alter perception of time, and engage the brain's networks for emotion and reward. Yet the field has lacked the tools to study these effects rigorously, deliver them consistently, or adapt them to the individual in real time.

altRadar exists

to investigate this space. We are building an investigational platform that combines immersive art, neuroscience, and adaptive technology — and conducting research to understand how immersive experience can be measured, personalized, and studied at scale.

We believe

this is one of the most important and underexplored research frontiers in human experience, and we are pursuing it with scientific rigor, artistic depth, and the long-term ambition of contributing meaningful evidence to the field.

two people holding hands at a table
Two people holdong hands at a table

Human experience is shaped by attention, presence, and emotion.

Yet, we understand surprisingly little about how to influence them at their moment of greatest need.

Immersive art

has been shown across decades of research to shift attention, alter perception of time, and engage the brain's networks for emotion and reward. Yet the field has lacked the tools to study these effects rigorously, deliver them consistently, or adapt them to the individual in real time.

altRadar exists

to investigate this space. We are building an investigational platform that combines immersive art, neuroscience, and adaptive technology — and conducting research to understand how immersive experience can be measured, personalized, and studied at scale.

We believe

this is one of the most important and underexplored research frontiers in human experience, and we are pursuing it with scientific rigor, artistic depth, and the long-term ambition of contributing meaningful evidence to the field.

Immersive media is one of the most promising frontiers in human experience.

The next leap forward is in the experience itself.

By Fredrik Jonsson

By Fredrik Jonsson

Immersive media

is opening a new frontier in how we understand and shape human experience.

Immersive media

is opening a new frontier in how we understand and shape human experience.

Immersive media

is opening a new frontier in how we understand and shape human experience.

The category has advanced quickly.

The next horizon is the depth of the experience itself.
isometric floating island with trees and a waterfall

The category has advanced quickly.

The next horizon is the depth of the experience itself.
isometric floating island with trees and a waterfall

The category has advanced quickly.

The next horizon is the depth of the experience itself.
isometric floating island with trees and a waterfall

When immersive environments feel beautiful,

emotionally resonant, and alive, people lean in — they stay present, and they return.
close up view of a fern in a forest

When immersive environments feel beautiful,

emotionally resonant, and alive, people lean in — they stay present, and they return.
close up view of a fern in a forest

When immersive environments feel beautiful,

emotionally resonant, and alive, people lean in — they stay present, and they return.
close up view of a fern in a forest

altRadar is building

at the intersection of artistic craft, research-informed design, and the human experience inside each session.
person holdong tablet in front of monitors

altRadar is building

at the intersection of artistic craft, research-informed design, and the human experience inside each session.
person holdong tablet in front of monitors

altRadar is building

at the intersection of artistic craft, research-informed design, and the human experience inside each session.
person holdong tablet in front of monitors

This is where

the next breakthrough in immersive experience will live.

This is where

the next breakthrough in immersive experience will live.

This is where

the next breakthrough in immersive experience will live.

Artist-crafted VR environments. Built with research-informed design.

mountain lake at dusk with the milky way in the sky
Biophilic by Design

Immersive environments grounded in decades of research on nature, light, and human response.

Still of 11-🦢H Y P E R B O R E A🦢 - The Old Gods by Fredrik Jonsson
Artist-Built Worlds

Original music, original landscapes, original presence. Composed, not generated.

artistic rendering of the brain and spinal cord in a person's head
Research Designed

Built in collaboration with researchers studying immersive experience and the nervous system.

mountain lake at dusk with the milky way in the sky
Biophilic by Design

Immersive environments grounded in decades of research on nature, light, and human response.

Still of 11-🦢H Y P E R B O R E A🦢 - The Old Gods by Fredrik Jonsson
Artist-Built Worlds

Original music, original landscapes, original presence. Composed, not generated.

artistic rendering of the brain and spinal cord in a person's head
Research Designed

Built in collaboration with researchers studying immersive experience and the nervous system.

mountain lake at dusk with the milky way in the sky
Biophilic by Design

Immersive environments grounded in decades of research on nature, light, and human response.

Still of 11-🦢H Y P E R B O R E A🦢 - The Old Gods by Fredrik Jonsson
Artist-Built Worlds

Original music, original landscapes, original presence. Composed, not generated.

artistic rendering of the brain and spinal cord in a person's head
Research Designed

Built in collaboration with researchers studying immersive experience and the nervous system.

“Art is the architecture of experience.”

Built by artists. Grounded in research. Designed for depth.

Three commitments that define our work.

people in a board room working on laptops

01

Art at the center

Partnership with an Emmy-award winning VR studio, artist-built worlds, and original music.

BTS shot of a film crew on set

02

Adaptive immersion as the language

03

Lived experience at the core

01

Art at the center

Partnership with an Emmy-award winning VR studio, artist-built worlds, and original music.

BTS shot of a film crew on set

02

Adaptive immersion as the language

03

Lived experience at the core

Founded by people with lived experience. Built with artists. Guided by science.

Bob Halcomb

CEO

Former IBM Executive with cloud and digital health expertise. Launched platforms including eBay®.