A new category of immersive experiences. Built by artists. Informed by research. Designed for the future of human experience.
has been shown across decades of research to shift attention, alter perception of time, and engage the brain's networks for emotion and reward. Yet the field has lacked the tools to study these effects rigorously, deliver them consistently, or adapt them to the individual in real time.
to investigate this space. We are building an investigational platform that combines immersive art, neuroscience, and adaptive technology — and conducting research to understand how immersive experience can be measured, personalized, and studied at scale.
this is one of the most important and underexplored research frontiers in human experience, and we are pursuing it with scientific rigor, artistic depth, and the long-term ambition of contributing meaningful evidence to the field.
has been shown across decades of research to shift attention, alter perception of time, and engage the brain's networks for emotion and reward. Yet the field has lacked the tools to study these effects rigorously, deliver them consistently, or adapt them to the individual in real time.
to investigate this space. We are building an investigational platform that combines immersive art, neuroscience, and adaptive technology — and conducting research to understand how immersive experience can be measured, personalized, and studied at scale.
this is one of the most important and underexplored research frontiers in human experience, and we are pursuing it with scientific rigor, artistic depth, and the long-term ambition of contributing meaningful evidence to the field.
has been shown across decades of research to shift attention, alter perception of time, and engage the brain's networks for emotion and reward. Yet the field has lacked the tools to study these effects rigorously, deliver them consistently, or adapt them to the individual in real time.
to investigate this space. We are building an investigational platform that combines immersive art, neuroscience, and adaptive technology — and conducting research to understand how immersive experience can be measured, personalized, and studied at scale.
this is one of the most important and underexplored research frontiers in human experience, and we are pursuing it with scientific rigor, artistic depth, and the long-term ambition of contributing meaningful evidence to the field.
By Fredrik Jonsson
By Fredrik Jonsson
Immersive environments grounded in decades of research on nature, light, and human response.
Original music, original landscapes, original presence. Composed, not generated.
Built in collaboration with researchers studying immersive experience and the nervous system.
Immersive environments grounded in decades of research on nature, light, and human response.
Original music, original landscapes, original presence. Composed, not generated.
Built in collaboration with researchers studying immersive experience and the nervous system.
Immersive environments grounded in decades of research on nature, light, and human response.
“Art is the architecture of experience.”
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Partnership with an Emmy-award winning VR studio, artist-built worlds, and original music.
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Partnership with an Emmy-award winning VR studio, artist-built worlds, and original music.
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CEO
Former IBM Executive with cloud and digital health expertise. Launched platforms including eBay®.
Former IBM Executive with cloud and digital health expertise. Launched platforms including eBay®.
Former IBM Executive and entrepreneur with deep expertise in Digital Health and subscription platforms.
Peer-reviewed author and advocate for people with lived experience. Prior research presented at the White House Conference Center; featured in WSJ, Forbes, and USA Today
Touring musician and multi-instrumentalist. Credits include Green Day, Dr. Dre, Pitbull, and Jewel across 50+ albums.